This is where the growth of corporate film makers comes from. Films for corporates were not unheard of in the eras gone by. Many companies had product or service description movies or videos for various purposes which were markedly different from the advertisements they used to make. However, most of these could only be afforded by the biggest of the corporates and the smaller newer companies could never get these services which were run by the big movie houses.
In today’s day and age however, with multiple start-ups and new technologies pooping up every week round the corner, there are many options to make corporate videos even for the newest start up with the smallest budget. Also as the old guard breaks down and the new plans and types of business of the digital era start taking hold, a lot of the corporate communication, whether it is for presentation, features or training will be audio and video based rather than text based.
Corporate film makers will play a huge role here as they will be required to make more and more videos for the companies which are coming up and these will be related to multiple industries. Thus new film students or people trying to get into film making can consider this field as something they can choose to do.
For companies who are planning to get down into media campaigns quickly, they can easily do so with corporate film makers. Rather than taking the route of conventional media by running 30 to 45 second advertisements, they can make a 2 to 3 minute short film which would explain a lot more about their company and then put it up on various video sharing websites and social media pages where it could be shared to millions of people without having to dish out a lot of money while being more effective.